150+ LANGUAGES · ISO 17100 CERTIFIED · SAME-DAY TURNAROUND
E-commerce Translation Services
E-commerce translation services in 150+ languages: ISO 17100 certified localization, multilingual SEO and post-editing to grow your online store globally.
- 150+ Languages
- ISO 17100 Certified
- Same-day Turnaround
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What we do
Our services
What is e-commerce translation and localization?
E-commerce translation converts online store content — product descriptions, checkout, policies and marketing — into a target language, while localization adapts currency, sizing, tone of voice and cultural cues so shoppers in each new market experience the store as if it were built for them.
What types of e-commerce content can be translated?
E-commerce translation services cover 8 core content types: product descriptions, category pages, checkout and cart UX, terms and conditions, privacy policy, marketing emails, blog and buying guides, and multimedia assets such as product videos and images.
How much do e-commerce translation services typically cost in the UK?
E-commerce translation in the UK costs £0.09–£0.16 per source word for human translation, from £30 per certified page, or £0.04–£0.08 per word for machine translation with post-editing, with a 25–50% surcharge on same-day rush jobs.
How do e-commerce translation services handle multilingual SEO?
Multilingual SEO in e-commerce translation covers 5 tasks: localized keyword research in each target language, translated meta descriptions and title tags, hreflang implementation, localized URL slugs, and cultural adaptation of on-page content to match local search intent.
What is the difference between human and machine translation for e-commerce?
Human translation delivers cultural nuance and conversion-ready copy at £0.09–£0.16 per word; machine translation (AI) is instant and cheap at £0.01–£0.02 per word; post-editing (MTPE) blends the two at £0.04–£0.08 per word — the right mix depends on content type and risk.
What e-commerce platforms do translation services support?
Professional e-commerce translation services support the 5 dominant platforms — Shopify, WooCommerce, Magento, BigCommerce and PrestaShop — via native connectors, XLIFF export, translation plugins or direct API integration, so store owners choose the workflow that matches their tech stack.
What we do
What is e-commerce translation and localization?
E-commerce translation converts online store content — product descriptions, checkout, policies and marketing — into a target language, while localization adapts currency, sizing, tone of voice and cultural cues so shoppers in each new market experience the store as if it were built for them.
How it works
How much do e-commerce translation services typically cost in the UK?
E-commerce translation in the UK costs £0.09–£0.16 per source word for human translation, from £30 per certified page, or £0.04–£0.08 per word for machine translation with post-editing, with a 25–50% surcharge on same-day rush jobs.
What’s included
How do e-commerce translation services handle multilingual SEO?
Multilingual SEO in e-commerce translation covers 5 tasks: localized keyword research in each target language, translated meta descriptions and title tags, hreflang implementation, localized URL slugs, and cultural adaptation of on-page content to match local search intent.
Complete guide
Everything you need to know
UK e-commerce brands sell into international markets when their online store speaks each shopper’s first language, currency and cultural cues. Our London-based, ISO 17100 certified translation agency delivers e-commerce translation and localization across 150+ languages — from Shopify product descriptions to Magento checkout flows and multilingual SEO — so retailers grow revenue in every target market.
Services
What types of e-commerce content can be translated?
E-commerce translation services cover 8 core content types: product descriptions, category pages, checkout and cart UX, terms and conditions, privacy policy, marketing emails, blog and buying guides, and multimedia assets such as product videos and images. Full-site scope is covered by our Website Translation Services. Each content type carries a different commercial and compliance weight, which is why priority and recommended workflow vary across the catalogue.
| Content type | Priority | Recommended workflow |
|---|---|---|
| Product descriptions | High | Human translation + SEO |
| Category pages | High | Human translation + SEO |
| Checkout UX | High | Human translation, in-context QA |
| Terms and conditions | High | Certified legal translation |
| Privacy policy | High | Certified legal translation |
| Marketing emails | Medium | Transcreation |
| Blog and guides | Medium | Full or light MTPE |
| Product videos, banners | Medium | Transcreation + DTP |
Which product catalogue content is translated first?
Product descriptions, titles, attributes and category pages are translated first because they drive both organic search traffic and add-to-cart conversion for international customers. Each e-commerce platform imposes different character limits on titles and attribute fields — text that fits an English button can overflow the same button in German or Finnish — so in-context review is a mandatory step in our workflow for every online store. Beyond raw translation, product copy requires localized keyword research so that each description targets the phrases shoppers actually type in that language, rather than a literal rendering of the English source terms that may carry low search volume in the target market.
How are checkout, terms and conditions and privacy policy translated?
Checkout UX, terms and conditions and privacy policy translation is handled by legal-specialist linguists to meet GDPR, UK consumer law and each target market’s disclosure rules. Checkout microcopy is particularly high-stakes: a mistranslated error message or ambiguous call-to-action at payment stage is one of the most direct causes of cart abandonment in cross-border stores. Privacy notices must be rendered in language that is concise, transparent and intelligible to every data subject — regulatory bodies across the EU and UK have issued fines against businesses that served compliance documentation only in English to non-English-speaking users. When notarised or sworn versions are needed, we deliver them through our Certified Translation Services.
What about marketing content, blog posts and multimedia?
Marketing emails, blog posts, buying guides, product videos, banners and packaging artwork are localized with transcreation and DTP (desktop publishing) so the tone of voice and visual layout resonate in every target market. Marketing content requires more than word-for-word accuracy — promotional copy depends on cultural references, wordplay and emotional triggers that differ sharply between markets. Our DTP team rebuilds Adobe InDesign files, packaging PDFs and social creative to fit expanded text and local typographic conventions. Transcreation is billed hourly rather than per word because creative effort varies dramatically by brief and cannot be reduced to a simple word-count calculation the way catalogue copy can.
Pricing
What is the difference between human and machine translation for e-commerce?
Human translation delivers cultural nuance and conversion-ready copy at £0.09–£0.16 per word; machine translation (AI) is instant and inexpensive at £0.01–£0.02 per word; machine translation with post-editing (MTPE) blends both at £0.04–£0.08 per word — the right mix depends on content type, commercial risk and budget. Deep-dive detail lives on our Machine Translation Post-Editing Services page.
| Content type | Recommended workflow |
|---|---|
| Hero PDPs, brand pages | Full human translation |
| Legal (T&Cs, privacy) | Full human translation, certified |
| Long-tail SKUs | Full MTPE |
| Blog and buying guides | Light MTPE |
| User reviews, internal docs | Light MTPE |
| Checkout UI strings | Human translation + in-context QA |
When is full human translation the right choice?
Full human translation is the right choice for brand landing pages, hero product descriptions, marketing campaigns and legal content, where tone of voice, cultural adaptation and consistent messaging directly influence conversion rates and regulatory compliance. Every linguist on our human translation projects works into their first language and specialises in retail or e-commerce — a combination that ensures both linguistic accuracy and commercial instinct. ISO 17100 certification requires that each human translation project passes through an independent translator, editor and proofreader, giving brands the assurance that published copy has been reviewed at three distinct quality gates before going live.
When does machine translation with post-editing win?
Machine translation with post-editing wins for long-tail product catalogues, user-generated reviews and internal documentation, where volume is high, content shelf life is short, and a professional linguist edits the AI output to human-parity quality at 40–60% of the cost of full human translation. MTPE is available at two levels: light post-editing corrects errors of meaning and readability without restyling, while full post-editing reaches the same quality threshold as human translation and is appropriate for any customer-facing content where brand voice matters. Both levels sit within the £0.04–£0.08 per word range, making MTPE the standard approach for e-commerce brands scaling catalogue translations across multiple markets simultaneously.
What does raw machine translation cost — and where does it fail?
Raw AI translation from neural engines costs pennies per word but fails systematically on brand voice, idiomatic expression, SEO keywords and legal precision, producing content that actively harms conversion rates and search rankings when published without post-editing. Neural MT engines — including widely used general-purpose AI tools — have no awareness of a brand’s tone-of-voice guidelines, target keywords or regulatory obligations; they optimise for fluency, not for commercial outcome. We use machine translation engines as an efficiency layer in our MTPE workflow, never as the delivered translation — every AI-generated segment is reviewed, corrected and approved by a specialist linguist before it reaches your store.
What e-commerce platforms do translation services support?
Professional e-commerce translation services support the 5 dominant platforms — Shopify, WooCommerce, Magento, BigCommerce and PrestaShop — via native connectors, XLIFF export, translation plugins or direct API integration, so store owners can choose the workflow that matches their existing tech stack without rebuilding their infrastructure. Platform-native integrations eliminate the manual copy-paste step that introduces errors and delays, routing new and updated content directly into the translation pipeline and re-importing approved translations without touching live store code.
| E-commerce platform | Integration method | Best for |
|---|---|---|
| Shopify | Shopify Markets native export or Langify connector | DTC brands, fast setup |
| WooCommerce | WPML or Polylang plugin with hreflang automation | WordPress-based stores |
| Magento | Store views per language + XLIFF/CSV export to CAT tool | Enterprise catalogues, 10k+ SKUs |
| BigCommerce | API + Multi-Storefront | Mid-market B2B and B2C |
| PrestaShop | Native multilingual + module export | European SMB retailers |
How is a Shopify store translated?
A Shopify store is translated using the native Shopify Markets export or a connector such as Langify, which exposes product, collection and theme strings for translation and re-imports approved content without touching the store’s live code. Shopify Markets is the platform’s built-in international selling framework; it manages language-specific storefronts, localized pricing and market-level domain or subdirectory routing. Our team connects to your Shopify environment via API so that newly published SKUs auto-route to the translation queue and return as approved copy — removing the manual handoff entirely for stores with a high rate of catalogue change.
How is a WooCommerce store translated?
WooCommerce stores are translated via WPML or Polylang plugins, which extract product, checkout and blog content into a structured translation workflow, then publish localized versions under language-specific URLs with hreflang applied automatically. Both plugins support string translation for theme and plugin text, meaning checkout microcopy, error messages and widget labels are captured alongside product content — leaving no untranslated strings visible to international shoppers. Hreflang automation through these plugins ensures that search engines serve the correct language version without requiring manual tag maintenance as the catalogue grows.
How is a Magento store translated?
Magento stores use built-in store views per language, with content exported to XLIFF or CSV format, translated in a CAT (computer-assisted translation) tool, and re-imported per store view — a workflow purpose-built for enterprise catalogues with tens of thousands of SKUs. The XLIFF/CSV export captures product attributes, category descriptions, CMS blocks and email templates in a single structured file, allowing translation memory to match repeated attribute values across the catalogue and reduce both cost and turnaround time on large-scale projects. Magento’s store-view architecture also supports language-specific pricing, tax rules and payment configurations, making it the preferred platform for enterprise brands managing genuinely distinct market presences.
How is quality ensured in e-commerce translation?
Quality is ensured through the ISO 17100 TEP workflow — Translation, Editing, Proofreading by three separate qualified linguists — combined with ISO 9001 project management, glossary and translation memory reuse, and market-specific QA on live pages before publish.
What does ISO 17100 certification guarantee?
ISO 17100 certification guarantees that every translation is produced by a qualified linguist working into their first language, then revised by a second independent linguist, with documented competence, project management and client-feedback processes. Read the full standard breakdown on our ISO 17100 Certification page.
How do glossaries and translation memory protect consistent messaging?
Glossaries lock brand terms and product names in every target language, while translation memory reuses previously approved segments — cutting cost by 20–40% on catalogue updates and enforcing consistent messaging across the online store.
Why us
What are the benefits of using e-commerce translation services?
How much does translation lift international conversion?
Serving shoppers in their native language is one of the highest-return conversion levers available to cross-border e-commerce brands — the majority of global online buyers prefer to purchase in their first language, and a substantial proportion will abandon a transaction entirely on a site that offers no native-language option. Translation removes the single biggest friction point in international e-commerce: the cognitive load of navigating a purchase in a second language, which suppresses both conversion rate and average order value. Localized checkout copy, localized error messages and locally relevant payment method labels compound this effect, each contributing incremental lift to completed transactions.
How does localization support global growth and cross-border e-commerce?
Localization supports global growth by matching product content, currency, payment methods and tone of voice to each target market, so cross-border e-commerce brands compete on par with local retailers rather than as foreign outsiders. A fully localized store signals trust to international shoppers: prices display in their currency with local formatting, legal notices address their rights under local law, and product descriptions reference sizing standards, materials and seasonal norms they recognize. Multilingual SEO is the growth engine that makes localized content discoverable — without localized keyword research, translated meta descriptions, correct hreflang implementation and localized URL slugs, even perfectly translated product pages may fail to rank in target-market search results.
Our cultural adaptation checklist covers 5 dimensions per market:
- Currency and price formatting
- Sizing and units of measurement
- Local payment methods
- Buying habits and seasonality
- Legal disclosures and consumer-rights notices
What factors should you consider when choosing an e-commerce translation service provider?
Choose an e-commerce translation service provider on 7 criteria: ISO 17100 and ISO 9001 certification, retail-specialist linguists, multilingual SEO capability, platform integration support for Shopify, WooCommerce and Magento, transparent per-word GBP pricing, clearly defined turnaround SLAs, and a dedicated account manager who understands your catalogue and target markets. Each criterion maps to a real operational risk: a provider without ISO 17100 certification cannot guarantee the three-stage TEP quality workflow; a provider without platform integration forces costly and error-prone manual exports; a provider without retail-specialist linguists will produce grammatically correct translations that fail to convert.
Pricing transparency is a non-negotiable requirement — a credible provider should be able to quote human translation at a defined per-word GBP rate (typically £0.09–£0.16), MTPE at £0.04–£0.08 per word, certified pages from £30, and a stated rush surcharge of 25–50% for same-day delivery of up to 10,000 words. Any provider unwilling to provide these figures in writing before project start introduces commercial risk into your localization budget. Translation memory ownership is equally important: ensure that the TM built from your approved translations belongs to your business, not the agency, so you benefit from cost reductions on every future catalogue update.
Which questions should you ask a translation agency before signing?
Ask 7 questions before signing a contract with an e-commerce translation provider:
- Which ISO standards do you hold — specifically ISO 17100 for translation quality and ISO 9001 for project management?
- Do your linguists specialise in e-commerce and retail, and do they translate into their first language?
- Can you localize SEO content — including keyword research, meta tags and hreflang — directly within our platform?
- Do you offer both light and full MTPE, and can you confirm that full MTPE reaches human-parity quality?
- What is your per-word rate in GBP, your certified-page rate, and your rush surcharge percentage?
- Who owns the translation memory and glossary built during the project?
- What is your daily output per linguist, and how do you scale for large catalogue launches with tight deadlines?
How do you get started with our London-based e-commerce translation service?
Get started in 3 steps: send your online store URL or content export for a free quote, approve the per-word GBP rate and turnaround SLA, then receive ISO 17100 certified translations back through your chosen platform integration — with same-day rush available on urgent jobs. Request a Free Translation Quote, or explore the wider offering on our Professional Translation Services in London UK hub.
- Send store URL, sitemap or content export (CSV, XLIFF, PO)
- Receive per-word GBP quote and turnaround SLA within 4 working hours
- Approve scope, glossary and target languages
- Translations delivered via Shopify, WooCommerce, Magento connector or file return
Services
Explore our services
What are the top e-commerce translation service capabilities in the UK market?
The UK e-commerce translation market rewards providers that combine ISO 17100 certification, retail-specialist linguists, native platform integrations for Shopify, WooCommerce and Magento, transparent per-word GBP pricing and multilingual SEO depth. Our London-based agency scores across every criterion, delivering global ecommerce translation solutions to ecommerce brands from DTC start-ups to enterprise catalogues.